Creator Hub

Became the primary creation tool within four months of launch.

A virtual world built around user-generated content.

Most popular types of experiences in the platform:

  • Social Spaces for Events
  • Games
  • Art Galeries
  • Virtual Stores

The quality of those experiences depends on the tools available to creators.

Problem

Web Editor

Legacy Editor

VS Code Extension

CLI

Creators had multiple tools to build content,but it wasn’t clear which one was best for everyone.

Improving each tool wouldn’t bring more clarity.

Strategy

Focus all development efforts on one main path for creators.

Solution

Decentraland

Creator Hub

Main focus:

  • One place to get started
  • Support visual and code-based creation
  • Spend less time maintaining different tools and more time building new features

Improvements

Management

Local scene management

Create Scenes from Templates

Creation

Improved gizmos and viewport

Scene Script Management

Smart Items system

Live-Ops Tools

Publishing

Scene Optimization

Multi-scene worlds

Impact

Number of Creator Hub users

vs. the rest of the active creators

Creator Hub

Other workflows

Became the most used creation tool within 4 months

New creator features were quickly adopted

Total Scene Creators vs. Creator Hub Creators

Legacy Web Editor vs. Web Editor vs. Creator Hub(Number of created projects)

Direct User Feedback

Learnings

A clear main path is more effective than multiple ones

Better creator tools lead to better experiences

Reducing fragmentation improves user experience and internal team alignment

My Role

Senior Product Designer

End-to-end ownership of the creator tooling experience

Design strategy

Collaboration with Product and Engineering

Interaction design, workflows, and information architecture

Creator research and community feedback analysis

Creator Hub

Became the primary creation tool within four months of launch.

A virtual world built around user-generated content.

Most popular types of experiences in the platform:

  • Social Spaces for Events
  • Games
  • Art Galeries
  • Virtual Stores

The quality of those experiences depends on the tools available to creators.

Problem

Web Editor

Legacy Editor

VS Code Extension

CLI

Creators had multiple tools to build content,but it wasn’t clear which one was best for everyone.

Improving each tool wouldn’t bring more clarity.

Strategy

Focus all development efforts on one main path for creators.

Solution

Decentraland

Creator Hub

Main focus:

  • One place to get started
  • Support visual and code-based creation
  • Spend less time maintaining different tools and more time building new features

Improvements

Management

Local scene management

Create Scenes from Templates

Creation

Improved gizmos and viewport

Scene Script Management

Smart Items system

Live-Ops Tools

Publishing

Scene Optimization

Multi-scene worlds

Impact

Number of Creator Hub users

vs. the rest of the active creators

Creator Hub

Other workflows

Became the most used creation tool within 4 months

New creator features were quickly adopted

Total Scene Creators vs. Creator Hub Creators

Legacy Web Editor vs. Web Editor vs. Creator Hub(Number of created projects)

Direct User Feedback

Learnings

A clear main path is more effective than multiple ones

Better creator tools lead to better experiences

Reducing fragmentation improves user experience and internal team alignment

My Role

Senior Product Designer

End-to-end ownership of the creator tooling experience

Design strategy

Collaboration with Product and Engineering

Interaction design, workflows, and information architecture

Creator research and community feedback analysis

What about all those smaller improvements that are important but difficult to prioritize?

AI-assisted workflows helped us deliver them faster while keeping Product Thinking at the center of every decision.